If my Cowboys were playing in the Super Bowl (which won’t happen until Jason Garrett is gone) I would pay $500 for a ticket and that’s all. Go Banking Rates reports that the average person would be willing to pay $1,604 for a Super Bowl ticket. 43% of people would be willing to spend $4,000 or more. I pay Comcast over $100 to watch Television. I’ll be just fine watching the big game on TV.